Walther Möller

Brand strategist, pioneer, and creator of business-building methodologies.

Walther Möller is a leading figure in Mexico’s marketing and advertising industry, with over 40 years of experience in building and transforming brands across diverse sectors. Known for his disruptive thinking and constant innovation, he has helped companies turn brand strategy into measurable business results.

He holds a degree in Business Administration with a specialization in Marketing from Tecnológico de Monterrey and completed further studies in Innovation and Design Thinking at Stanford University. Walther is the author of four business cases for IPADE Business School and has led more than 85 national multimedia advertising campaigns.

One of his most influential contributions is the development of the "Brandeting" methodology—created in collaboration with Philip Kotler—which blends branding and marketing into a unified strategic approach to brand growth.

A born entrepreneur and category creator, Walther has launched and co-founded several groundbreaking initiatives in the Mexican market:

Kontrol Media – The largest independent media agency in Mexico

adnet – The largest Mexican search engine

AMIPCI – Co-founder and President in 2000 of the Mexican Internet Advertising Association (now Asociación de Internet MX)

AutoShow TV – Mexico’s leading test-drive TV franchise

He founded the Advertising Diploma Program at Tecnológico de Monterrey, contributing to the academic development of future industry leaders.