A Worldwide Toast to Independent Power
When bold creativity meets global collaboration, the results speak volumes. Lewis Communications, our US-based member, launched a spirited celebration of their client Kentucky Bourbon—and turned to the ICOM network to help make it a global phenomenon.
The “Worldwide Toast to Kentucky Bourbon” campaign brought together agencies from across the network, each raising a glass and their voices to share the story.
From local buzz and social media sizzle to international event activations, ICOM members delivered real-time amplification with heart and hustle.
This is ICOM in action: a network where independence fuels unity, and a great idea has no borders.
The campaign’s impact didn’t go unnoticed—Lewis was named Digital Agency of the Year at the Icons of Whisky Global Awards 2025, and the livestream itself earned Best Live Video at the PRNews Digital Awards 2025. With a reach of 17 million, a 60% spike in website traffic, and earned media value topping $800,000, it’s clear: when we connect to grow, we raise the bar—and the glass—together.
