THE STRATEGIC APPROACH
We repositioned the bank around «customer satisfaction» and aimed to increase brand awareness while rejuvenating the bank.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
THE CREATIVE INSIGHT
Attention and care were the highest customer demands at the finance category. We emphasized the bank’s high quality service and used the concept of «time» as the currency of attention. We worked with a celebrity and polished the brand image with a modern story about a father and his son.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
THE RESULTS
1. With the new image campaign, total brand awareness increased from 64% to 75%.
2. Total spontaneous brand awareness, which was 1%, increased by a significant 3 points to 4%.
3. Anadolubank entered the “favorite brands” list for the first time in its history.
4. Anadolubank entered the “recommended brands” list for the first time in its history.
5. Anadolubank entered the “currently working banks” list for the first time in its history.
6. By significantly increasing our level of matching with both functional and emotional image elements, our average increase in all image elements reached a record level of 97%.
7. Ad recall level reached 6%, the highest increase rate among all banks. Thus, it ranked 2nd among its main competitors.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
