BANCO LAFISE

Banking & Financial Services

Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.

To design and execute a unified regional digital marketing strategy for Banco LAFISE, optimizing media investments, aligning KPIs, and building real-time reporting capabilities across five countries—Nicaragua, Costa Rica, Panama, the Dominican Republic, and Honduras. 

Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.

Banco LAFISE, a financial powerhouse in Central America and the Caribbean, had a growing footprint across multiple countries—but a disjointed digital marketing structure. Each market worked with separate agencies, applied different KPIs, and lacked a shared vision. This decentralization created inefficiencies in media planning, redundant efforts, and made it impossible to understand regional performance holistically.  

Even more critically, investments were being made based on intuition rather than data. There was no single source of truth to guide decisions, optimize campaigns, or ensure budgets were allocated where impact was highest. The result: lost opportunity, inconsistent brand execution, and reactive marketing operations.

Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.

We began by rethinking the model from the ground up—starting with people, platforms, and processes.
Through deep-dive workshops with stakeholders across all five countries, we uncovered a key insight: each team was capable and ambitious, but lacked the tools, structure, and alignment to succeed collectively. This opened the door to a regional transformation.
 
What we implemented:
A regional digital marketing strategy that replaced siloed efforts and gave Banco LAFISE a single, integrated partner for all digital execution and media planning.
Creative campaigns across multiple financial products, adapted to local insights but governed by regional consistency.
A custom-built real-time dashboard serving as the central command center for all digital campaigns—tracking spend, objectives, performance, and ROI by country.
KPIs aligned across the board: cost-per-click (CPC), cost-per-lead (CPL), and cost-per-acquisition (CPA) became the shared currency for performance and accountability.
Dynamic budget optimization empowered by live data, allowing immediate reallocation of spend based on actual campaign results.
 
This approach didn’t just improve marketing efficiency—it changed how LAFISE operated. For the first time, the marketing teams across five nations functioned as one.

Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.

-15% reduction in Cost per Acquisition (CPA) across all five markets.

100% real-time visibility into media spend, campaign goals, and performance by country.

Faster decision-making and smarter optimizations, enabled by live dashboards and unified KPIs.

Shift from reactive to proactive digital operations, driven by intelligence and collaboration.

Harmonized marketing efforts across five countries, ending years of disjointed execution and creative inconsistency.

Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.