Car Pooling with PORSCHE

Quai des Orfevres Paris, France

Observation: French people have a negative opinion of sports car due to pollution and inacessible prices.
 
Objective: Changing attitudes towards Porsche and improve the brand’s “social acceptability”. Reaching a wider target : Women and Gen Y.
 
Concept : A viral experience on social networks and Youtube by promoting a better Porsche availability, in a way that no one can expect : Car Pooling.
 
Results: Over 40 million views.