Honolulu Night Market in Our Kaka‘ako Featuring FestPAC

Kamehameha Schools, the landowner and community steward of Our Kakaʻako, is a nonprofit educational trust focused on Native Hawaiian advancement. This initiative aligned with their mission to position the urban-island neighborhood as a cultural and community hub.

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The Honolulu Night Market is a long-standing signature event in a landscape crowded with similar offerings across Oʻahu. The challenge for Olomana Loomis ISC was to evolve the experience in a way that authentically embedded culture without disrupting the brand’s established identity. With FestPAC making its historic debut in Hawaiʻi, there was a unique opportunity to integrate its cultural significance into the event. Doing so required sensitive and strategic planning—navigating a dynamic partner schedule, maintaining the Night Market’s reputation for energy and accessibility, and differentiating it from other community events.

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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.

We aligned the Honolulu Night Market with FestPAC—the world’s largest celebration of Pacific Island cultures—creating a unique opportunity to showcase indigenous traditions in an accessible, community-driven format. The event strategy emphasized cultural storytelling, partnership building, and omni-channel engagement, reinforced through coordinated digital, social, PR, and on-ground activations. The goal: to create a seamless cultural experience that resonated with both loyal attendees and new audiences while honoring the values at the heart of Our Kakaʻako.

Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.

Held across five urban blocks, the Night Market featured 80+ vendors, two live stages, cultural activities, and the newly created “Mākeke Pasifika.” Indigenous performers from across the Pacific shared their artistry, supported by emcee narration and informational touchpoints. Sponsorships, influencer marketing, earned media, and extensive digital engagement ensured high visibility and turnout.

The partnership with FestPAC enabled Our Kakaʻako to evolve its signature event into a meaningful celebration of cultural identity. Through thoughtful storytelling and strong community collaboration, the event deepened connections with attendees and enriched the perception of Our Kakaʻako as a neighborhood grounded in heritage and shared values.

The event exceeded every target:
Attendance: 30,000–35,000 (20,000 goal)
Cultural Impact: 52% of attendees learned something new about Pacific Islander culture
Digital Engagement: 3.1M impressions, 103K+ engagements, 805K+ reach
Event Rating: 7.7/10 (vs. 7 goal)
Vendor Satisfaction: 9.5/10 average rating
Media coverage included major local outlets such as Hawaii News Now, KHON2, KITV, and Honolulu Magazine.