HPM Building Supply Big Game Giveaway
HPM Building Supply launched the ‘Big Game Giveaway,’ a multi-platform promotional campaign offering a once-in-a-lifetime trip to the national football championship game held in February 2023 in Glendale, Arizona—one of the most anticipated sporting events in the country. Designed to boost in-store traffic and digital engagement, the campaign engaged customers across Hawaii with a high-value prize and integrated marketing approach.
Client and Sector
HPM Building Supply is a leading supplier in Hawaii’s construction and home improvement sector, serving both contractors and homeowners across the islands.
Challenge
HPM sought a high-impact promotion to re-engage retail customers and drive both digital sign-ups, while working around a season of competitive offerings and high-value promotions.
Approach
The campaign was anchored around a sweepstakes with a $25,000+ prize package including game tickets, airfare, hotel, VIP experiences, and curated gifts. HPM leveraged a multichannel strategy—radio, social media, print, email, and in-store signage—to reach customers statewide. Creative assets brought the thrill of the championship atmosphere to life with bold, eye-catching visuals and emotionally resonant messaging that connected deeply with football fans and everyday customers alike.
Execution
The three-month promotion featured QR-code in-store entry, email pushes, SMS alerts, and digital content. Visuals were refreshed mid-campaign to maintain attention. Partner vendors enhanced reach through sponsorships that were featured in all campaign touchpoints, including roadside banners, digital displays, and store TV screens.
Results
The Big Game Giveaway successfully captured audience attention across multiple platforms, with over 1.79 million impressions and 221,000 individuals reached through social media. Engagement was strong, generating more than 63,000 post interactions and over 1,000 link clicks. The campaign’s dedicated landing page attracted 2,483 views, with visitors spending an average of two minutes and thirteen seconds per visit—indicating strong content engagement.
Email emerged as one of the most effective channels, delivering high open rates, including a standout message that reached over 16,000 unique opens. The SMS component also showed promising traction, with more than 1,000 contacts added to HPM’s list and 1,737 messages sent.
A post-campaign survey revealed that 82% of respondents had heard of the giveaway, confirming effective brand reach. The feedback also offered valuable insights, indicating a customer preference for practical prizes and more accessible, digital methods of entry—suggesting clear directions for enhancing future campaigns.
