Challenge
The National Women’s Soccer League (NWSL) is on the rise in the US. Teams are breaking attendance records, making stars out of athletes and, along with the WNBA, garnering long overdue respect for women’s sports. Kansas City is no exception. Team ownership sought a partner to create an interim brand for the inaugural season, design a new permanent name and crest and help propel this team into the record books.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Solution
We asked the players, the fans, ownership and the community what they wanted from this club. The Kansas City Current name, crest and brand experience is reflective of the league and the players – ambitious, fierce and visionary. The identity represents the progressive trajectory of a team and a city on the rise while simultaneously paying homage to Kansas City’s river town history.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Result
The new brand announcement, made during the last match of the first season, exceeded expectations. The media reach was immense, with 1.1 million social impressions, a 90% increase in visitors to the website, 2.9 million earned impressions across media, and over 20,000 new email subscribers. The brand’s reach went global with the grand opening of the first stadium purpose-built for a professional women’s sports team. It has sold out every match since its opening.
The new brand announcement, made during the last match of the first season, exceeded expectations. The media reach was immense, with 1.1 million social impressions, a 90% increase in visitors to the website, 2.9 million earned impressions across media, and over 20,000 new email subscribers. The brand’s reach went global with the grand opening of the first stadium purpose-built for a professional women’s sports team. It has sold out every match since its opening.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
