Challenge
Littler, a labor and employment law firm that started in the United States, came to Willoughby to evolve their brand identity system to work globally across their growing network of 1,800 lawyers and more than 100 offices worldwide. The firm is built on a structure that allows global firms to join Littler, sharing a single brand while maintaining legal and financial control, a strategic branding approach was required to allow a certain amount of independence at the local level.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Solution
While the existing brand has grown successfully across the US and leaders in other countries realized that being part of Littler would have a collective benefit, interviews with international offices revealed that its informal nature of the brand did not relate well to multinational audiences. The evolved system elevates the brand story to one of global collaboration that is relatable across all markets.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Result
The new core brand assets have a sophisticated visual system and clearly defined standards that reflects their market leadership in the US and abroad. The new brand identity system is robust and flexible enough to work with all Littler offices from Berlin to Barcelona, Kansas City to Sao Paulo.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
