NOCO at Home Launch Campaign
Everybody wants to be entertained. But because companies can’t survive on applause alone, we developed a launch campaign for NOCO Residential Energy that nailed the balance between salesmanship and showmanship.
Client
NOCO Buffalo, NY
The Approach
Beyond being memorable, truly breakthrough creative work needs to be relatable, too. That’s why we personified NOCO’s seven lines of residential energy business with a unique character for each. This gave us the freedom to highlight not only the harmony and tension among the “roommates,” but also their individual strengths and vulnerabilities.
For NOCO, tapping into the human condition was an opportunity to take the first step in building new customer relationships. Because we all need to be seen before we can be sold.
Before your customers DO something, they need to FEEL something. So, when we created the launch campaign for NOCO home energy services, we didn’t scream promotions and deals like their chorus of competitors. Instead, we created a sitcom-style broadcast/video campaign that struck the perfect balance between showmanship and salesmanship. Because if you can make ‘em laugh, you can make ‘em buy.
results
“I consider the FARM team an extension of our own people. I knew we made the right choice.” – Michael Casciano
President and COO, NOCO.
