Challenge
Pet Supplies Plus, with more than 675 stores in 41 states, is dedicated to making it easier for its customers to get better products for their pets. They identified a market opportunity to create private-label pet food formulated for specific health and dietary needs to compete in the functional pet food segment. Transparent, nutritious and safe, with purposeful ingredients, this new brand lives in the space occupied by other science-based, high-quality pet food.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Solution
Knowing that some pet parents are seeking premium food that meets their pet’s specific health needs, we immersed ourselves into the category to better understand this audience and how the functional pet food brand language differs from natural and grocery. These insights informed the strategy, name, identity and packaging system.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Result
A complete line of science-based dog and cat food that is nutrition and benefit-focused. The visual and verbal language makes it easy to differentiate according to need and stands out on shelf to people who want the best for their pets. The OptimPlus brand now offers more than 40 different dog and cat food products.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
