Polaris
Using advanced mapping data and overlaying competitor activity we have on mulitple occasions been able to analyse dealer and franchise network market penetration and performance relative to their competitors.
In each case we’ve been able to overlay leads vs sales by dealership to determine where the losses were occurring.
Leading to adjustments to localised campaigns in order to re capture market share.
Results have shown a 12% improvement in conversions in locations where there is a higher density of competitor stores.
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