Shell V-Power Case Study
The Challenge
Shell V-Power has had low levels of trial and loyalty. There has also been low spontaneous awareness of the brand in Kenya.
Objective
To drive Shell V-Power’s retail fuels growth by increasing both demand and margins by increasing consumption among existing customers, recruiting new customers and growing the SVP footprint
Objective
To drive Shell V-Power’s retail fuels growth by increasing both demand and margins by increasing consumption among existing customers, recruiting new customers and growing the SVP footprint
.
Our Solution
To develop an integrated, emotive campaign to make Shell V-Power desirable, relevant and credible and that enhances its value proposition while retaining its premium credentials.
Our Big Idea
Shell V-Power is performance that excites!
Communication Channels
Staff Product Training, Shell station branding, TV, Radio, Billboards, Print Digital & Experiential Activations
Results
•Over 160% average increase in V-Power sales during campaign period
•Over 12,000 customers conversed with the brand
•Awareness and education on product benefits has strongly driven conversion
•Of all PMS customers engaged approx. 70% were willing to try the product
•Allowed product demystification through direct customer engagement
