Tribunal Electoral de Panamá

Government & Public Services

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To significantly increase citizen awareness and usage of the Tribunal Electoral’s self-service digital kiosks

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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.

Although the Tribunal Electoral had invested in a network of digital kiosks throughout Panama, the initiative faced a critical adoption problem. These self-service booths lacked distinct branding, visibility, and user guidance—they appeared as anonymous terminals marked only by an institutional logo. The result: citizens either didn’t know they existed or didn’t trust them enough to engage.
 
This underutilization was most pronounced among middle- and lower-income Panamanians—the very audiences that stood to benefit most. The challenge required more than communication; it demanded the creation of a public-facing product identity, cultural relevance, and human connection.

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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.

Leveraging our long-standing collaboration with the Tribunal Electoral, we led a multi-dimensional transformation effort built around “Te Invito a Mi Quiosco” (“I’m Inviting You to My Kiosk”)—a slogan designed to humanize the platform and shift the emotional context from bureaucracy to empowerment.

Key strategic moves included:

Creation of a new identity for the kiosks: We designed the logo, branding system, visual language, and signage—finally giving the kiosks a clear and recognizable civic presence.

Content engine at scale: We produced a rich library of photo and video assets, including short explainer clips, humor-driven skits, and real-user scenarios. A major photoshoot provided all visual content for display ads, banners, and social media formats.

Digital-first campaign rollout: With zero ATL support, we deployed content via high-reach social channels, mobile-first placements, and programmatic display—tailoring formats for attention and comprehension.

Influencer integration: Popular Panamanian figure Joshua Blake helped introduce the kiosks with cultural resonance, supporting awareness without overshadowing the civic message.

Behavioral insight as catalyst: Our research highlighted how much time Panamanians spent waiting in lines for public services—time that could be saved via kiosk interaction. This insight became the emotional driver behind the creative tone and urgency.
 

Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.

+2,770% increase in monthly transactions via kiosks

+347% growth in processed services, indicating not just trial but sustained use

Massive uptake among previously low-engagement demographics, especially in urban working-class zones

Shift in public perception of the Tribunal Electoral—now viewed as more digital, accessible, and responsive

Kiosk branding and campaign framework recognized internally as a new benchmark for civic engagement strategies

Outcome of a 5+ year partnership with the Tribunal Electoral, highlighting trust and the ability to deliver national-scale innovation.

Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.