Challenge
Beloved by gourmands since the first location opened in 1956, Williams Sonoma was instrumental in introducing French cookware to Americans. An extension of that early influence, the Cook’s Pantry line of jarred demi-glaces and stocks are derived from classic French recipes using the highest-quality ingredients. The brand packaging experience needed a refresh to feel every bit as authentic and special as the premium product inside.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Solution
A deep dive into packaging, architecture, signage, and even stationery from early 20th-century Europe informed a prototyping approach to this project. A balance of modern and classic gives each product a sophisticated allure.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Result
The new Cook’s Pantry jars feel like they have been plucked off the shelf of a French épecerie, fulfilling the Williams Sonoma vision to bring exquisite culinary experiences to customers’ lives at home. The renewed product line continues to garner delicious reviews and was recently expanded to include other varieties.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
